Navigating Disruption
Empowering Change
You see, in 1996 she worked as a commercial model for an ad campaign promoting the Kodak Advantix camera. Kodak had launched the massive marketing campaign for Advantix, which used the Advanced Photo System film format, to secure its dominant market position and compete with up-and-coming digital technology. It was convinced consumers would embrace Advantix instead of digital technology...
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... or learning from the ghosts of Christmases past, present, and future.
I was talking with a friend recently about exciting technology changes on the near horizon and asked rhetorically if she knew what company invented the digital camera. When hearing the answer was Kodak, she got nonplussed, as her direct experience would seem to contradict that reality.
